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Hydro-Québec advertising: Over $250,000 paid to Martin St-Louis?

Martin St-Louis is the star of a new Hydro-Québec ad.

My colleague Félix Forget wrote an article on the subject last week.

Le Journal de Montréal did its research and tried to find out how much the Canadiens’ head coach was paid (if indeed he was, but it’s safe to assume he was) to produce the ad, as reported in a recent article by journalist David Descôteaux.

However, the Canadiens and Hydro-Québec declined to comment on the situation. Hydro-Québec spokesman Jonathan Côté maintains that “the fee paid to Martin St-Louis is contractually protected confidential information”.

Karim Leduc, who runs a company specializing in the marketing and representation of artists and athletes called Dulcedo, refers to an amount of up to more than $250,000:

It’s that expensive because it’s on TV. It wouldn’t be as expensive if it were just for the web […] If it’s more expensive than $250,000, I wouldn’t be surprised. – Karim Leduc

Lately, there’s been a lot of talk about the public funds that will be used to host two Kings preparatory games in Quebec City. Much has been written about the saga in recent days, and the story has made the rounds across the province.

So it’s only logical to ask whether the public funds used for advertising will cause a stir…

Because $250,000 is still $250,000. That’s a lot of money.

We don’t know the exact amount paid to the Canadiens’ head coach, but it’s safe to assume that Hydro rolled out the red carpet for him to be part of its advertising campaign because Martin St-Louis is a well-known and beloved figure in the metropolis.

In gusto

– Is he injured again?

– The guys are having fun.

– Patrik Laine had a hard time swallowing his head coach’s decision.

– They’re really surprising, though.

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