TVA Sports: an increase in market share (+0.3 between Q2 2022 and Q2 2023) failed to stem the erosion of revenues. -15.1% advertising, -4.3% subscriptions. pic.twitter.com/2zz0UXM8ic
– Alexandre Pratt (@alexandrepratt) August 4, 2023
Since TVA Sports was launched, the station has been making financial losses. It’s not easy arriving in an environment where RDS has been established for many years already.
But despite everything, TVA Sports, supported by Québecor, continues to hold its own.
In concrete terms, we’re talking about an increase of 0.3 market share in all, which is a step forward for the station.
But we mustn’t forget either that consistency in front of the camera helps build trust. And some departures are expected, according to Maxime Truman, one of the on-air people at TVA Sports.
I’ve heard whispers that at least 3 hosts/chroniclers have decided to leave @TVASports in recent weeks.
Their identities will be revealed shortly.
– Maxime Truman (@MaximeTruman) August 4, 2023
Seeing the Habs have a more competitive season (let’s put it that way) would help the station’s ratings. Whether this translates into higher revenues remains to be seen.
TVA Sports, which has a contract with the NHL that expires in three years, is already fighting for its survival. So news like today’s about revenues is not ideal.