How Martin St-Louis Uses Instagram to Improve Himself

Charles-Alexis Brisebois
How Martin St-Louis Uses Instagram to Improve Himself
Credit: X

Martin St-Louis is a modern coach.

He isn't just a carbon copy of the coaches who led him 20 years ago. He's taken elements from his former coaches, but he's also learned to work with the younger generation.

Everyone has to adapt in 2026. #AdaptOrDie

If St-Louis is able to connect with the new generation, it's because he doesn't just impose his ideas—he discusses them with his players. He tries to convince them of the benefits of his ideas because that helps young players learn better.

That's what he explained to Patrick Lagacé this morning on 98.5.

St-Louis explained that he doesn't just draw inspiration from the world of sports to become a better coach. Many different things can help him come up with new ideas.

And, of course, he also finds inspiration through modern methods.

He gave Instagram as an example. He has an account, but he doesn't use the platform to show off or to send questionable videos to his friends, for instance.

He uses it to watch videos to become a better point guard.

St. Louis has clearly figured out the algorithm, since he realized that by liking a video, the platform would subsequently suggest that kind of content to him.

I say this with all due respect, of course, but his explanation of Instagram gave his age away just a bit!

But seriously, kudos to him for finding sources of inspiration. It's proof that social media, contrary to what many people think, can be used in a positive way.

If it helps the coach come up with ideas, so much the better.


Quick Q&A

– Good question.

– Worth noting.

– Contract in Chicago.

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