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Super Bowl LX, featuring the Seattle Seahawks and the New England Patriots, once again confirmed its status as a major television event in Canada.
Broadcast simultaneously on RDS, TSN, CTV, and Crave, the game attracted an average of 6.8 million viewers nationwide, an impressive figure that reflects the Canadiens' continued enthusiasm for American football.
In total, nearly 16 million people tuned in to the event across all platforms. This reach makes Super Bowl LX one of the most-watched sports broadcasts of the year in the country, in both English and French.
Strong numbers for RDS and a notable performance in Quebec
On the French-speaking side, RDS recorded an average of 985,000 viewers for the broadcast of the game. Although this figure remains slightly below the channel's all-time record—set in 2020 with 1.685 million viewers during the Super Bowl featuring Laurent Duvernay-Tardif with the Kansas City Chiefs—the performance remains remarkable in the current context of audience fragmentation.
The Réseau des sports coverage was led by a duo well known to fans: David Arsenault providing commentary and Pierre Vercheval offering analysis. Their rapport and expertise helped deliver clear and rigorous coverage that was appreciated by the audience. On the field at Levi's Stadium in Santa Clara, Didier Orméjuste provided live reports and commentary, adding an immersive dimension to the coverage.
In Quebec, Super Bowl LX also stood out as the most-watched program on Sunday evening among adults aged 25 to 54, a demographic particularly prized by broadcasters and advertisers.
The halftime show also draws crowds
As is often the case, the halftime show played a key role in the overall appeal of the event. Bad Bunny's performance captured the attention of 9.6 million viewers across Canada, confirming that the Super Bowl goes far beyond the realm of sports to establish itself as an unmissable cultural event.
Between the game, the television production, and the musical entertainment, Super Bowl LX once again demonstrated its ability to draw a massive and diverse audience, cementing its place at the top of the country's most-watched television events.
This content was created with the help of AI.
