The Super Bowl will be shunned by 1 in 10 Québécois

One in 10 Québécois Trump Super Bowl sums up a trend that is attracting attention as the big game approaches.

According to recently released data, a significant portion of the Québécois plans to deliberately boycott the Super Bowl this year, and Donald Trump is among the reasons cited. This observation illustrates the extent to which a global sporting event can be influenced by the broader political and social context.

Traditionally, the Super Bowl is seen as a festive occasion, often watched more for its entertainment value and commercials than for the football itself. However, the figures show a marked decline in interest in Quebec. Fewer viewers plan to watch the game from start to finish, and many say they want to distance themselves from it on principle. For some respondents, political tensions between Canada and the United States, combined with the positions taken and the climate surrounding Donald Trump, have contributed to tarnishing the event's image.

This situation does not necessarily mean a rejection of the sport itself. American football retains a loyal fan base, but it seems to be losing its status as a universal rallying point. More and more Québécois say they are making a conscious choice to distance themselves from a spectacle they perceive as too closely linked to an American reality that no longer resonates with them.

Politics, costs, and changing habits

However, analysis shows that one in 10 Québécois' Super Bowl Trump is not solely due to political considerations. The costs associated with traditional Super Bowl parties, particularly food and gatherings, have increased, prompting some households to rethink their priorities. Added to this is a shift in social habits in recent years, with major televised events gradually losing their collective appeal.

Furthermore, Québécois' interest in sports is shifting to other disciplines. Hockey remains dominant, while tennis and international competitions are gaining ground. In this context, the Super Bowl now faces increased competition for the public's attention.

Ultimately, the fact thatone in 10 Québécois chooses not to watch the game highlights a broader reality. Even when it aims to bring people together, sport never evolves in a vacuum. It reflects the concerns, values, and tensions of the society that consumes it. For broadcasters and advertisers, this partial disengagement sends a clear signal: the appeal of the Super Bowl in Quebec is no longer a given and will have to be rethought in light of these new sensibilities.

This content was created with the help of AI.