In recent months, Ivan Demidov haspartneredwith Ashton, the famous restaurant in Quebec City.
It was on the heels of the Montreal expansion of the branch that the Canadiens star player lent his name to the company. That was last October.
It got people talking.
But now Ashton has taken it a step further. The day after the game between the Nordiques and the Canadiens, we were treated to an advertisement featuring Zachary Bolduc and his new poutine.
Bolduc, like Ashton, started out in Quebec City (with the Remparts) before moving to Montreal… and the company made a point of mentioning this in its press release on the subject.
Zachary Bolduc teams up with Ashton and even launches his own poutine
@DLCoulisses pic.twitter.com/MWMD8A8kRL
— Charles-Alexis Brisebois (@Charles__Alexis) January 30, 2026
Bolduc topped his poutine with local steak, crispy bacon, and Boursin cheese. That makes me hungry.
It's always funny to see a hockey player partner with a product like poutine, considering that the guys do everything they can to stay healthy.
In the past, several Habs players have had their own junk food products—mostly related to McDonald's. Earlier this season, Samuel Montembeault had his own poutine with McDonald's.
When you have several Québécois on your team, it opens the door to talking about poutine more often.
Very cool video showing Samuel Montembeault's “Chicken Bacon Ranch Poutine” mask, which was made for a @McDonaldsCanada commercial (see in 2nd post).
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: @JBoAirbrush pic.twitter.com/5WSbTWlukz
— Goalie Gear Nerd (@GoalieGearNerd) November 18, 2025
It's worth noting that Bolduc, known as a goal scorer, is not having the season of his career, scoring less often than last year. That said, in recent games, he has found a role in Martin St-Louis' lineup.
Will you try poutine?
Overtime
– Wow.
Most goals by an Eastern team this season
Canadiens: 185
Bruins: 184
Hurricanes: 181
Lightning: 180
Sabres: 180— Guillaume Villemaire (@GVillemaire13) January 30, 2026
– Blake Snell: his season could start late. [PMLB]
– Arber Xhekaj celebrates his birthday.
Happy birthday, Arber!
Happy birthday, Arber!#GoHabsGo pic.twitter.com/FLD0HOAA0Z
— Montreal Canadiens (@CanadiensMTL) January 30, 2026
– Ivan Demidov leads rookies in points. But he needs to shoot more often.
Now, if he could combine shooting the goshdarn puck… watch out, NHL.
— Grant McCagg (@grantmccagg) January 30, 2026
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