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Does making the playoffs pay off? Absolutely, and the Jays' most recent playoff run is said to have generated a cool $100 million for the franchise and its majority owners, Rogers Communications.
The owners of the Sportsnet network are also lining their pockets, as the team's post-season playoff games were watched by a record number of television viewers, in addition to attracting large crowds to every game played at the Rogers Centre.
The repercussions of the team's presence in the playoffs go far beyond the dollars generated, as it currently makes the Toronto team one of the most popular destinations for players hoping to one day win the big honors, in addition to enjoying good conditions linked to the quality of the organization.
As the only Canadian team in Major League Baseball, the Blue Jays have consolidated their title as the preferred team for most baseball fans in the country. There's money in Toronto, and the team is in a position to compete with the big American markets (New York, Boston, Los Angeles, and Chicago), thanks in part to the buzz created by the team's performances in the 2025 playoffs.
#Bluejays postseason run estimated to be worth $100 million to Rogers. But the residual benefits may be even greater to team owner's growing sports empire. https://t.co/grzvfFoo7v
– Rob Longley (@longleysunsport) January 5, 2026
Seeing the players play in a party atmosphere at local games, winning their share of games to boot, makes you want to live the experience. The Jays are exciting, and they're driving a lot of fans to their cause.
What's more, the organization is not shy about investing heavily in the customer experience, with improvements to facilities in Toronto and their practice facility in Florida. Fans have been at the heart of the concession's business decisions for several years now.
Ticket sales, merchandising, and television rights are sources of revenue that grow with the team's performance. Rogers benefits from the team's success on the field and rubs its hands with every victory of John Schneider's team.
The 2025 season, marked by a division title and an appearance in the World Series, is an important turning point for this franchise that was born in 1977. Yes, the Jays won back-to-back World Series in 1992 and 1993, but their epic run last season will position the team for years to come.
The long-term signing of Vladimir Guerrero Jr. for the princely sum of $500 million is a guarantee to fans that the team is serious about becoming the best team in the American League for the next few years, and thus competing favorably with the Los Angeles Dodgers for the ultimate title.
Rogers Communications is a money-making machine, and dollars are what win championships. The Dodgers have proven this over the past few seasons, and have become a model to follow for anyone who wants to win well.
The 2026 season will tell us if the recipe is the right one, but seeing the team so active during the winter period bodes well for the future.
This content was created with the help of AI.
