Denmark eliminates Canada at World Championship

While the hockey world’s attention is focused on Brendan Shanahan’s demise in Toronto, Canada has just lost to Denmark in the quarter-finals of the World Championship.

It’s a classic communications tactic. When negative news is to be announced, the timing is often chosen to coincide with a major event, a major news story, to drown the negative in a media eclipse and butter it up.

Joking aside, it was a disaster for the team led by Sidney Crosby, Nathan MacKinnon, Macklin Celebrini, Ryan O’Reilly and company, who escaped a late tie.

The Danes took a 2-1 lead with 48 seconds left in the game.

NICK OLESEN GIVES DENMARK THE LEAD WITH UNDER A MINUTE TO PLAY! #MensWorlds pic.twitter.com/NThsHSRie9

– TSN (@TSN_Sports) May 22, 2025

As at the World Junior Hockey Championship in December, Canada is excluded from the podium at an international event where it should never happen.

After Latvia in December at the #MondialJunior, Denmark got the better of Canada at the #ChampionnatDuMonde senior

An X-day on ONE match: anything can happen

In the final standings, Canada will be 5th behind Switzerland and Denmark #IIHF

– Stephane Leroux (@StephRDSJunior) May 22, 2025

It’s proof that international hockey is becoming more and more competitive. This kind of result never, never, never happened 20 years ago.