Montreal buses sometimes display messages on the front of the bus.
And during the playoffs, it's normal to see the STM take advantage of the opportunity to send a rallying message by cheering on the Canadiens. It's not uncommon.
But it's not always easy to do.
In the past, the inscription “Go Habs Go” was seen on buses. It's a message clearly associated with the Habs, since the slogan is that of the Montreal club.
But officially, it's an English message. Even though the club was created for Francophones, the word go is English and habs refers to habitants, i.e. the people.
And obviously, promoting a slogan in English doesn't fly.
The Office Québécoise de la Langue Française received a complaint about the language of the message and asked the STM to modify it. It now reads “Allez! Canadiens Allez!” on buses.
We are NOT a serious city.https://t.co/tx7035QwGU
– Shaun Starr (@ShaunStarr78) April 24, 2025
I'm the first to want to speak French well and to want to limit anglicisms, when possible. Protecting your language has to be done on a daily basis.
But even so, I don't think the word “go” is the most problematic of all. Especially when used in such a slogan.
Of course, rules are rules. But when such regulations are enforced for a situation like this, it adds unnecessary fuel to the fire, in my opinion.
The places where it's hard to get service in French in Montreal are a lot more problematic than the messages on the bus.
in a row
– Of note.
The #CFMTL has just acquired an 18-year-old attacking midfielder.
“In three seasons with New England's reserve team, he earned 12 starts in 31 games, racking up 1,277 minutes of playing time, one goal and one assist.”
In short, this is a “project” type acquisition … https://t.co/Y17jiNfH0h
– Maxime Truman (@MaximeTruman) April 24, 2025
– Tyler Toffoli is 33.
Happy birthday to former Canadiens forward Tyler Toffoli, who turns 33 today. He had 30-24-54 totals in 78 games this season with the San Jose Sharks. #Habs pic.twitter.com/nE1vSKu4jY
– Stu Cowan (@StuCowan1) April 24, 2025
– No fines or discipline coming for Capitals.
No fines or discipline coming for Caps cross checks to faces of Brendan Gallagher and Cole Caufield.
– Eric Engels (@EricEngels) April 24, 2025
– Justin Carbonneau still linked to the Habs in a mock draft. [NYT]
– Good listening.
@passion_mlb podcast with Pascal Harvey and @SebasBerrouard
Bo Bichette has no power
Orioles go to the wall
Paul Skenes wants to win
Nolan Arenado in Philly?
Ronald Acuna Jr. is not happy https://t.co/G8tXWAQgNR pic.twitter.com/SfxNmctmGJ
– Charles-Alexis Brisebois (@Charles__Alexis) April 23, 2025

Bo Bichette has no power
Orioles go to the wall
Paul Skenes wants to win
Nolan Arenado in Philly?
Ronald Acuna Jr. is not happy