Harry Styles Wants to Remind You How Good Touching Feels

Crédit photo: PHAM/Erskine Records/Columbia Records Harry Styles Watermelon Sugar

Remember the good ‘ol days, when we were allowed to touch other people? Harry Styles is reminding us of better times with his new video for “Watermelon Sugar.”

Starting with the words "This video is dedicated to touching," it features the British singer enjoying a pre-pandemic day at the beach with models. They are all eating (and posing suggestively) with slices of juicy, dripping watermelon.

The 26-year-old singer sports the same blue sunglasses he posed with in Rolling Stone, as well as a Gucci cropped sweater and scarf. The Bradley & Pablo-directed video, which  was shot in Malibu in January, already has 10 million views on YouTube.

Ephrata, a model who appears in the video, gushed about her positive experience on the shoot with costar and fellow model Aalany McMahan on a recent Instagram Live. "The people were telling him to touch my hair and play with it and he was like, 'Wait, wait, wait, pause — can I even touch your hair? Is that even okay?'" Ephrata said. "And I was like, 'Yeah, that's so nice. That was really sweet.'"

"He was very huge on the consent," McMahan added, to which Ephrata responded: "Consent king!"

 

"Watermelon Sugar" is from Styles' 2019 album Fine Line, which is certified Platinum in Canada and the U.S., and debuted at #1 on the Billboard 200 and Nielsen Soundscan.

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