Enlisting the help of eight local directors and giving them complete carte blanche, Tourisme Montreal turned eight unique Instagram photos captioned #MTLmoments into stunning short films, bringing the snaps to life.
Titled Perspectives, the clips are part of the Montreal Ignites campaign, which hopes to inspire New Yorkers to "meet the other city that never sleeps” and visit it this summer. And how could it not with content like this:
The first four films come from the brilliant minds of directors Iouri Philippe Paillé, Yan Giroux, Mathieu Grimard and Mélissa Matos with the second half left in the hands of Vincent Bilodeau, Gabriel Poirier-Galarneau, Akim Gagnon and stop-motion duo Clyde Henry.
Right now, we're totally loving TTYL, inspired by this stunning shot:
Watch the full video below and be sure to share your fave #MTLMoments with us in the comments!