The collabo's aim is to encourage folks to drop off unwanted clothes at their closest H&M location to be reworn and recycled. The initiative itself is awesome and we refuse to stop rocking out to the new track AND now we have a dope video for it, which was shot in West Africa, Asia, America, and Europe.
“If all they do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things,” M.I.A. told Vogue about her decision to team up with the brand. “At least, they’re stepping into the [environmentally conscious] arena. Any of those things is progressive and I think you have to give it a chance.”