“For H&M, it is important to show diversity and a range of personalities in everything we do,” an H&M spokesperson told WWD. “We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.”
There will be many more images to come, as the range officially launches and hits store shelves later this year, but the first image has already made its debut on Instagram and Jenner looks fantastic. What do you think of this snap? We love it!