Five miniaturize paperback books, mostly centered around Valentine’s Day, will be given out to children along with their food. Lucky (?) kiddos will score either Clark the Shark Takes Heart, Happy Valentine's Day, Mouse!, Pete the Cat: Valentine's Day Is Cool or Paddington.
As McDonald's explains, "ensuring children have access to books has proven instrumental in combating illiteracy in children in the United States. Studies prove the simple act of reading a book to a child at bedtime has a direct impact on his or her educational growth and potential."
"To help fill this critical need, McDonald’s began distributing Happy Meal Books in 2013 and, by the end of this year, will have distributed more than 50 million books to children — enough to provide a book to every child in America under the age of 12."
What do you think: Genius or evil?
— McDonald's (@McDonalds) February 2, 2016