Justin Bieber does his mea culpa "I'm not who I was pretending to be"

Could it be true? Justin Bieber not the brat we all think he's turned into?

*Let me choke on my coffee for a second.*

Hours after the taping of an appearance on 'Ellen', Justin took to his Facebook to post this video mea culpa. Here are some of the things we can hear Justin say in the video:

"I was really nervous...I was afraid of what people are thinking of me right now I didn't want to come off as arrogant or conceited basically the way I've been acting the pas year year and a half and I'm not...I'm not who I was pretending to be"

"Being young and growing up in this business is hard... I felt awkward up there. I felt like people were judging me. I really want people to know how much I care, how much I care about people, how I'm not that person to say "I don't give a fuck" I'm not that kid"

So what really happened on that 'Ellen' shoot? Did he bombed so hard he felt he had to do some sort of pre-damage control? Or is it all part of a big image rebranding strategy? For the past year we've witnessed Bieber go from this super sweet and caring pop star to this bad excuse for redneck scumbag. And now we learn from the horse's mouth that it was all a lie? That our cutsie Canadian singer was hiding somewhere all along?

We'd like to believe so, Justin truly looks like he poured his heart out, let us believe Justin, let us be a belieber again!

So what do you think: genuine mea culpa or damage control strategy?