Heineken just had the best prank idea ever! Unsuspecting karaoke goers had their performance broadcast to 30,000 people in New York City.
As soon as they had started singing at Karake Boho in the West village, the amateur musicians were revealed a wall of cameras streaming live in front of thousands of people on the Jumbotron at an NBA game, a giant screen on Times square and in nearby cabs.
They were then given a choice, either to keep singing or stop there. Would you have kept singing?