We didn't think we'd ever say this, but Beyonce has let us down.
The usually fierce Queen B and H&M have just unveiled their new collabo ad campaign and the accompanying video is a snooze fest.
Sure, Beyonce is decked out in sexay swimwear and she's on the most beautiful beach in the most amazing paradise setting, but all we wanted to do throughout the 1:30 minute vid was press fast forward.
It's all the same moves and the same concepts from yesteryear - B's giving us nothing new. Nothing. And even the clothes featured are less than exciting, so H&M, you've let us down too. Shame on you!
We were kinda excited about hearing a brand new song, "Standing on the Sun", but even that was not Beyonce's best work and was nowhere near as strong or iconic as her past releases.
We're very sad about this. And sleepy too.